AAHAR – The International Food & Hospitality Fair – is one of Asia’s most prominent exhibitions for the food and hospitality industry. Organized annually by the India Trade Promotion Organisation (ITPO), this event serves as a strategic platform for businesses to showcase their innovations, expand their market reach, and network with industry leaders. The 39th edition of AAHAR is scheduled to take place from March 4-8, 2025, at the newly developed Bharat Mandapam in New Delhi.
For Fast-Moving Consumer Goods (FMCG) brands, AAHAR presents an unmatched opportunity to elevate trade marketing strategies, explore corporate gifting solutions, and strengthen their brand presence. This blog will explore past AAHAR exhibitions, highlight key expectations for 2025, and provide actionable insights on leveraging the event for maximum business impact.
AAHAR: A Journey Through the Years
The Legacy of AAHAR
Since its inception, AAHAR has consistently evolved to accommodate industry advancements and global trends. It has become a premier platform for food processors, hospitality businesses, and FMCG companies to explore new markets, launch products, and forge partnerships.
The 37th edition, held in 2023, saw extensive participation from domestic and international exhibitors, emphasizing AAHAR’s growing influence in the food and beverage (F&B) and hospitality industries. According to the official post-event report, the event attracted over 100,000 visitors, fostering trade opportunities worth billions. The 38th edition in 2024 built on this momentum, featuring over 1,700 exhibitors from 17 countries, further solidifying AAHAR’s role as a global trade hub.
Key Takeaways from Previous AAHAR Exhibitions
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- Diverse Exhibitor Base – Participants included manufacturers of processed food, beverages, dairy products, organic foods, hospitality services, and food packaging solutions.
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- Robust Networking Opportunities – The fair facilitated numerous B2B meetings, trade deals, and distribution partnerships.
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- Emerging Trends – The exhibitions highlighted trends such as sustainable packaging, AI-driven supply chain management, and innovative food processing technologies.
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- Government & Regulatory Participation – AAHAR has been instrumental in bringing policymakers and industry leaders together to discuss trade regulations and industry growth.
AAHAR 2025: What to Expect for FMCG Brands
The upcoming AAHAR 2025 is set to be bigger and better, providing an expansive platform for FMCG brands to engage in trade marketing, employee gifting, and corporate branding. Here’s what businesses can look forward to:
1. Enhanced Exhibition Space
With the redevelopment of Pragati Maidan into Bharat Mandapam, AAHAR 2025 will leverage a larger, more sophisticated exhibition space. This will provide brands with better visibility and enhanced opportunities for interactive product displays.
2. Greater International Participation
AAHAR’s international appeal continues to grow, with exhibitors from Europe, North America, and Asia showcasing their products. This presents FMCG brands with opportunities to explore global trade partnerships and gain insights into international best practices.
3. Advanced Trade Marketing Opportunities
Trade marketing remains a core focus for FMCG brands, and AAHAR 2025 will facilitate:
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- Direct interactions with distributors, retailers, and trade buyers.
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- Exclusive product launches to attract media and customer attention.
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- Retail and wholesale partnership opportunities.
4. Corporate Gifting Trends at AAHAR
Corporate gifting is an essential aspect of brand marketing, and AAHAR 2025 will feature numerous exhibitors specializing in premium gifts, customized merchandise, and sustainable packaging. FMCG brands can explore:
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- Innovative corporate gifting solutions for clients and employees.
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- Co-branded promotional products for trade partners.
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- Limited-edition gift hampers for brand promotions.
5. Knowledge Seminars & Industry Workshops
AAHAR 2025 will host a series of panel discussions and workshops, covering topics like:
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- Sustainable Packaging & Eco-Friendly Branding – How FMCG brands can integrate green packaging solutions.
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- Tech-Driven Trade Marketing – Leveraging AI and data analytics for better market penetration.
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- E-commerce & Omnichannel Strategies – How FMCG brands can optimize their digital and offline presence.
6. Networking & Business Expansion
FMCG brands can use AAHAR 2025 as a platform to:
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- Build relationships with key decision-makers in retail and distribution.
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- Form joint ventures and strategic alliances with hospitality chains.
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- Explore export opportunities by engaging with international trade delegations.
Maximizing Brand Presence at AAHAR 2025
To make the most of AAHAR 2025, FMCG brands should implement a well-planned strategy:
1. Engaging Booth Designs
A visually appealing booth with interactive elements such as live product demonstrations, augmented reality (AR) displays, and digital catalogs can attract visitors and leave a lasting impression.
2. Exclusive Product Launches & Promotions
AAHAR offers an ideal setting for unveiling new product lines. Consider running exclusive launch promotions, offering early-bird discounts, and hosting tasting sessions for visitors.
3. Utilizing Digital Marketing Before & During the Event
Promote your participation in AAHAR through:
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- Social media campaigns with event hashtags.
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- Email marketing to invite existing and potential clients.
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- Collaborations with industry influencers to amplify reach.
4. Strengthening B2B Relationships
Set up pre-arranged meetings with potential distributors and clients. Utilize the event’s networking lounges to engage in meaningful business discussions.
5. Leveraging Data & Post-Event Follow-ups
Gather visitor data through QR code registrations and digital surveys. Post-event, follow up with personalized emails and offers to convert leads into long-term business relationships.
Conclusion
AAHAR 2025 promises to be a game-changer for FMCG brands looking to scale their trade marketing, corporate branding, and gifting strategies. With the right approach, brands can harness the event’s vast opportunities to expand market reach, strengthen industry connections, and drive business growth.
As a leading promotional product company in New Delhi, we understand the evolving needs of FMCG brands. Our extensive range of customized promotional solutions can help you stand out at AAHAR 2025. Visit our website today and sign up to explore how we can enhance your brand’s impact at the event.
How to Reach AAHAR 2025
Venue: Bharat Mandapam, Pragati Maidan, New Delhi
Google Maps Direction: Click Here
Nearest Metro Station: Supreme Court Metro Station (Blue Line)
Nearest Airport: Indira Gandhi International Airport (Approximately 16 km away)
Nearest Railway Station: New Delhi Railway Station (Approximately 3 km away)
Plan your visit in advance and make the most of your time at AAHAR 2025!
Sources
- https://indiatradefair.com/aahardelhi/
- https://indiatradefair.com/aahardelhi/uploads/pdfs/Post-Show_AAHAR_2023.pdf
- https://www.potatopro.com/potato-conferences-tradeshows/aahar-international-food-hospitality-fair-2025
- https://currentaffairs.adda247.com/aahar-2023/
- https://conferplace.com/products/aahar-2025-edition
- https://www.morismedia.in/aahar-2025
Disclaimer: The feature image for this blog is AI-generated solely for illustrative purposes. It does not represent the actual AAHAR 2025 event, its setup, or exhibitors. We are in no way affiliated with or related to AAHAR 2025. We do not assume responsibility for its accuracy. Readers are encouraged to visit the official AAHAR website and conduct their own research for precise event details
