What AI Is About to Change in Procurement — and What It Will Never Replace
A practical guide for trade marketing and procurement professionals in India managing POSM, promotional merchandise, and corporate gifting.
There is a conversation happening in every large procurement team in India right now. It is happening in Gurugram’s corporate towers, in Noida’s FMCG offices, and in pharma brand management teams across Delhi NCR. And it goes something like this:
“Should we be using AI for this?”
Why Your POSM Looks Perfect in the Brief — and Broken on the Shop Floor
A trade marketing reality check for FMCG and pharma brand managers in India
You approved the design. You signed off on the sample. The campaign brief was tight, the brand guidelines were shared, and the vendor confirmed the timeline in writing.
Then the units arrived in Chennai.