Monsoon Season & In-Store POSM Strategy
By Earth Tribe | July 2026 | POSM & Display Stands | Trade Marketing Every July, the same thing happens across retail India. Footfall clusters near store entrances. Shoppers linger longer inside. Outdoor banners come down or go limp. And trade marketing managers across FMCG, pharma, and consumer goods find themselves asking a question that […]
